~ Flavorful Fats ~

Some of us are old enough to remember a time when mom or grandma always had a bucket of lard or tallow available for cooking. Butter was made out of real cream from a dairy cow. It wasn't from a lengthy process using blends of cheap vegetable oils requiring a Ph.D. in chemistry to understand its makeup. Dairy farms were almost exclusively grass-fed until the 1950's, so making dairy products like butter was just a matter of milking the cow, skimming the cream, and churning it into butter. It's likely many of us who grew up in rural areas have some experience with this. When the marketing experts for "big food" decided to introduce margarine, consumers weren't so quick to accept the new product. Early manufacturers even added a color packet to the margarine tubs so consumers could alter the color and make it more closely resemble butter. Of course, looks can be deceiving as ultra-processed factory vegetable oils are no comparison to real butter. Unfortunately, it wasn't long before federal agencies got on board with the new campaign to undercut butter as a staple in American homes. At one point in the mid-1970's, sales of margarine were nearly 3 times that of butter. Cheap sells, but the old addage "you get what you pay for is" is fitting when it comes to food. Unfortunately, the consequences of consuming copious amounts of ultra-processed foods usually comes back to bite us. For those who didn't buy into the hype of cheap, highly processed, factory made spreads and scare tactics about how butter was bad for you, we salute your unwavering steadfastness — and your body / health is likely in agreement.

We were told for years that using animal fats for cooking was all wrong and unhealthy, but we know now that these farm-raised, grass-fed animal fats are loaded with good things like CLA (conjugated linoleic acid), vitamins A, D, E, and K, and omega-3 fatty acids. The nutrients in animal fats help the body produce vitamin D, helps regulate hormones, and have been shown to be vital for brain health. Healthy animal fats are a key component in treating cognitive issues because of this. 

We invite you to explore our store for high quality, grass-fed, pasture-raised animal fats. We carry a wide variety of beef tallow, lamb tallow, suet, pork lards, duck fat, butter, ghee, and more! We just recently added Premium triple-filtered Beef Tallow to our store. It's the finest tallow we carry and is excellent for cooking. Plus, it's so good, it is ideal for premium cosmetics, skin care products, lotions, and soaps.

Well Wishes, Team USWM